About

I started my career as a digital marketer, but gradually I gravitated more towards the world of data. Currently, I work as a digital analyst, which is great as I can use my domain knowledge as a digital marketer as well as sharpen my data skills. Here are the tools that I use most for my day to day job:

• Data collection: Google Tag Manager, GA4, BigQuery, Javascript
• Data orchestration: Docker, Mage, dbt, GCP
• Data cleaning: R, SQL, Python
• Data analysis: R, SQL, Python, Excel
• Data vizualization: ggplot2, Looker Studio

Thw world of data is very complex, and I occasionally write guides as I learn along. I have had the honor of being featured on Simo Ahava’s blog two times:

• Join Google Ads and GA4 data in BigQuery
• Content Analysis with GA4, BigQuery, R, Sheets, and Looker Studio

I used to work for a digital marketing agency called comtogether, and I have written several articles while I was there. Here are some of them:

• Building a data-driven channel attribution model using Markov chains
• Optimise and detox your YouTube Ad campaigns using n-gram analysis
• How to triple your return on ad spend using predictive modelling

The other articles that I have written can be found on my website. I also share some of my work on LinkedIn. If you work in a related field or enjoy my work, don’t hesitate to connect!

Happy coding and happy learning :)

Arben