I am a digital marketer, data scientist and polyglot.
I help clients achieve their goals through digital marketing. Here is what I do:
- Develop custom digital marketing strategies (Which channels? Which messages? Which ad formats? Which tactics? Which audiences?)
- Implement digital marketing campaigns by using various channels (SEA, Display, Shopping, YouTube, Facebook, Instagram, LinkedIn), in 4 languages (English, German, French & Italian) and by using several ad formats (dynamic ads, lead ads, collections, videos, etc.).
- Optimize campaigns and provide feedback through interactive dashboards and custom reports.
I also regularly use data science to:
- Answer complex business questions (who are our digital business personas? What is the influence of the weather on our sales?)
- Automate repetitive tasks that save a lot of time
- Develop tools that improve the bottom line of our clients (ex.: bid manager that adjusts bids depending on weather conditions).
Here is a list of the technologies that I use:
- Google Cloud
- Google Data Studio
Here is a list of the APIs that I use:
- Google Ads API
- Google Sheets API
- Google Maps API
- Google Analytics API
- Facebook Ads API
Favorite R packages: