I am a digital marketer, data scientist and polyglot.

I help clients achieve their goals through digital marketing. Here is what I do:

  • Develop custom digital marketing strategies (Which channels? Which messages? Which ad formats? Which tactics? Which audiences?)
  • Implement digital marketing campaigns by using various channels (SEA, Display, Shopping, YouTube, Facebook, Instagram, LinkedIn), in 4 languages (English, German, French & Italian) and by using several ad formats (dynamic ads, lead ads, collections, videos, etc.).
  • Optimize campaigns and provide feedback through interactive dashboards and custom reports.

I also regularly use data science to:

  • Answer complex business questions (who are our digital business personas? What is the influence of the weather on our sales?)
  • Automate repetitive tasks that save a lot of time
  • Develop tools that improve the bottom line of our clients (ex.: bid manager that adjusts bids depending on weather conditions).

Here is a list of the technologies that I use:

  • R
  • Javascript
  • BigQuery
  • Google Cloud
  • Google Data Studio

Here is a list of the APIs that I use:

  • Google Ads API
  • Google Sheets API
  • Google Maps API
  • Google Analytics API
  • Facebook Ads API

Favorite R packages:

  • googlesheets
  • RAdwords
  • bigrquery
  • stringi
  • dplyr
  • tidyr
  • caret