Decision frameworks
Table of Contents
Introduction
The analytics industry is obsessed with data-driven decision-making. On the first part, data-driven, we’ve done an outstanding job. We have powerful tools that let us measure almost every interaction users have with our websites and products.
But when it comes to the second part, decision-making, the industry seems stuck. We produce more metrics than ever, yet that doesn’t seem to help us make better decisions.
What decisions are businesses interested in?
Comparability
Dimensions of comparability
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